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Google gives away user-profiling tools

 

Google Inc. plans to give away a set of analytic tools allowing Web developers, administrators and advertisers to fine-tune their sites including advertising, the Web search leader said.

The tools are intended to address a key aspect of successful Web sites, which is the ability to track user behavior to determine which features keep visitors on the site and which ones make them click away.

Google Analytics can be used by Web site builders to figure out what keywords attract visitors, which promotions hold on to customers and how to design Web pages that draw attention.

"Any time we add more measurability and more control, advertisers understand more of what they are doing and they end up spending more," said Paul Muret, the Google engineering director who co-founded its analytics service.

Google's offering is based on Urchin Web Analytics, which it acquired in March for undisclosed terms and then cut the price to $199 a month for the service from $400 previously.

Google Analytics (http://www.google.com/analytics/) are already used by many top Web sites, including dozens of Fortune 500 companies. By making the service free, Google is seeking to draw a wider range of users to Web analytics, including individuals looking to more actively promote their topical Web logs, or blogs.

 

Source: Reuters

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